Jordans Mill, a local heritage site in Biggleswade, are supporting this year’s international real bread campaign and encouraging people to start making their own bread at home.
Real Bread Week, which runs from the 23rd February to 3rd March is an annual celebration of additive-free breadmaking.
The site will be hosting a ‘Best Home Loaf’ competition on Facebook and one lucky winner will receive a baking hamper.
Archivist Lindsay Jordan said: “We are big supporters of the Real Bread movement due to our family’s connection to flour milling, which dates back to 1855.”
“We want to encourage people to make their own bread at home and experiment with new flavours and different loaf types. If visitors send us a picture of their bread creations via our social media competition, then they will also be in with a chance of winning a bread baking hamper.’
“When you make bread at home you know exactly what ingredients you’re using in your dough and so you can make a much healthier loaf.”
Follow the event and enter the ‘Best Home Loaf’ baking competition on the Jordans Mill Facebook page and join in on Twitter during this week via the hashtag #RealBreadWeek.
Guided and Self-guided tours of The Mill will be running at 11:30am and 2:30pm, Tuesday-Sunday and will explain to visitors how flour is produced. To book a Guided tour of The Mill call: 01767 603940.
To learn more about the Real Bread campaign or to donate to the cause, by visiting: www.realbreadcampaign.org
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For press enquiries, please contact Tony Darnell, Marketing and PR Manager on 01767 603940 ext: 213 or 07759 558197 or email This email address is being protected from spambots. You need JavaScript enabled to view it.
Notes to editors
Jordans Mill is a stunning heritage attraction set in rural Bedfordshire. Still the home of the Jordan Family and birthplace to the Jordans Cereals, the Mill museum has been transformed into a visitor experience including guided Mill tours, a Riverside Café serving delicious food and drinks, Mill Store and Mill Gardens.
Open seven days a week, Jordans Mill is a vibrant destination with something for everyone. For more information, visit www.jordansmill.com or call 01767 603940.
Part of the food and farming charity Sustain, the Real Bread Campaign was launched in November 2008, in partnership with Andrew Whitley of Bread Matters.
The Campaign defines Real Bread as made without the use of processing aids or any other artificial additives. From this universally-accessible starting point, the Campaign works to find and share ways of making bread better for us, better for our communities and better for the planet.
The Campaign’s work championing the rise of Real Bread and challenging obstacles to it includes: the Together We Rise therapeutic and social baking initiative, lobbying for an Honest Crust Act to protect shoppers from incomplete and misleading labelling and marketing, No Loaf Lost surplus slicing guide for small bakeries, the annual Real Bread Week and Sourdough September awareness drives, The Real Bread Finder and Real Bread Loaf Mark.